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Men take milliseconds to fall for pretty women |
LONDON: Blame it on their genes, but
men take just a fraction of a second to judge a woman on her looks and whether
she will be a potential partner or not.
They weigh up potential
partners based on their appearance because their "ancient" genetic preference
for attractive mates leads them to, experts claim.
Men take a woman
with an attractive face to be fertile and able to continue the family line,
which appeals to their survival instincts.
On the other hand, women
take longer to decide their feelings for a man because they need to weigh up
whether he will be a committed partner who will provide for them well —
part of their survival programming.
Mark van Vugt and Johanna van
Hooff, from the University of Amsterdam, and Helen Crawford from the University
of Kent tested men and women's bias towards looks by conducting a series of
tests on 20 women and 20 men, making them perform tasks while recording their
brain activity.
While performing the task, the subjects were shown
photos of faces of the opposite sex, ranging from attractive to ugly. Men were
easily distracted when they saw a pretty face but women stuck to the task. "Men
have the more wandering eye because they have evolved to pay attention to cues
of fertility and one of those cues is facial beauty – it's not that men
are shallow," van Vugt said.
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